After years of working alongside researchers who promised groundbreaking results but delivered nothing but half-baked theories and data manipulation, I reached a breaking point. The final straw came when a colleague presented yet another presentation with dubious conclusions, masking a lack of real evidence behind complex jargon. I couldn’t stand the dishonesty any longer—especially when it hurt the very field I cared about.

Determined to change the narrative, I decided to take matters into my own hands. I left the unreliable world of "bogus" researchers behind and founded my own firm. The goal was simple: to create a space where integrity, rigorous methods, and real progress would take center stage. Every project we took on would be driven by genuine curiosity and a commitment to truth, no shortcuts allowed. It wasn’t just about the work—it was about restoring trust in research itself.

Imagine waking up with a pounding headache. You know something's wrong—your head hurts, but figuring out why? That’s a different story. Is it the late-night pizza? Stress? Dehydration? The list of potential causes could go on forever, and the headache is just the symptom, not the problem itself.

Now, let’s talk about Net Promoter Score (NPS). Like that headache, NPS tells you whether or not your customers would recommend you, which is useful... but it doesn’t tell you why. Sure, it’s a handy metric to know if things are going well (or not so well), but without digging deeper, you’re left with only the surface-level symptom.

To truly understand the drivers behind customer satisfaction, engagement, and loyalty, you need to look at other, more actionable metrics. It’s like finding the cause of your headache—you don’t just pop a painkiller and move on; you have to ask questions: Is it your product? Your service? Is the user experience not up to par?

So, while NPS is a heavy needle to move, it’s only one part of the puzzle. To make meaningful improvements and uncover the root cause of the “headache,” you need more detailed insights—whether that’s from user journey analysis, retention rates, or engagement metrics that pinpoint where the pain really lies. After all, just knowing the pain exists doesn’t help anyone. Let’s dig in and cure that headache, shall we?

In today’s fiercely competitive marketplace, understanding your brand's position and consumer perception is crucial. At Swell Market Research, we believe that effective brand strategy is built on clear objectives and actionable insights. Our comprehensive brand equity research delves deep into the hearts and minds of your target customers, allowing us to evaluate your marketing activities, define consumer profiles, and track behavior.

Our approach empowers brands to gain a competitive advantage by identifying opportunities for differentiation, making informed decisions through data-driven insights, and achieving lasting impact by focusing on objectives that resonate with their audience.

Take our recent case study with the “Green Drink” company, a premium nutritional supplement brand facing increasing competition. Through targeted segmentation and thorough consumer behavior tracking, we uncovered valuable insights that informed their marketing strategy. By refining their messaging and enhancing brand communication, we helped them engage more effectively with consumers, ultimately driving growth and loyalty in a crowded market.

At Swell Market Research, we equip brands to align their offerings with consumer needs, ensuring they not only survive but thrive in their industries.

Is micronuclear a part of the solution in solving the world's energy crisis? This emerging technology is a compelling option that major tech companies like Google and Microsoft are betting on as a solution to attaining their aggressive net zero goals.

IT is going all-in on micronuclear to support the growing demand for data centers based on AI development and innovation. Learn how micronuclear is finding a place in the advancement of clean energy.

This article focuses on how EVs are easily going the distance thanks to innovative and free resources like Google Maps. Learn how your EV can benefit from technology advances.

Hydrogen is a new clean energy solution that is an increasing area of focus as part of the energy transition. Read more about how communities feel about hydrogen and how it is being used.

Resilience and security are often the top priority of energy consumers when asked about their current and future energy needs. It is a priority that often supersedes renewable interests, especially given the growing impact of climate-related events impacting resiliency across the globe. Fortunately, there is a solution, and a good one at that. In the age of NFTs, Virtual Power Plants (VPPs) my sound like a far-out concept, but they can actually serve as a viable solution in bridging the divide between innovative and ever-evolving landscape of renewable generation and storage in the competitive marketplace as a means of optimizing the grid and creating resiliency through localized balancing solutions through closed loop resources and smart grid intelligence. In fact, states including New York, California, and Hawaii are all known to already have active VPPs in place as part of their grid modernization and resiliency planning as of 2023. The adoption of VPPs is expected to grow as more states aim to integrate renewable energy efficiently into their power systems.

Generative AI has vast capabilities, creating efficiencies, in transcription, coding, and analytics, especially for qualitative realms of research. However, in order to move forward safely and with security in alignment with CCPA, GDPR, and other important regulations of confidentiality and data privacy, there are parameters that must be defined and hardened as part of Data Governance. This article explores critical aspects of Data Governance for Generative AI in the market research discipline.

The train is leaving the state on AI solutions for market research. Make sure you’re informed as you safely board the train. And buckle up!

This shift towards cleaner and more sustainable transportation options brings with it a surge in infrastructure demand. As the adoption rates of EVs continue to rise, the need for a robust and widespread charging infrastructure becomes increasingly evident.

As we transition the global economy to EVs, the question remains - Are EVs really green? Have we reached the optimal solution in clean vehicles or are major changes on the way?

This post shares insights on appealing to the values and beliefs of the climate skeptic as a Clean Tech advocate. Climate skeptics account for approximately 3 in 10 U.S. adults (Why Some Americans Do Not See Urgency on Climate Change, Pew Research, Aug 2023). Understanding the values and sentiment of climate skeptics is more critical now than, as traditional approaches of science and data prove counterproductive.